Chancellor Rachel Reeves will deliver her Spring Statement to the House of Commons on 3 March. As ever, Mercia’s experts will be keeping abreast of the speculation ahead of the day.
Our Spring Forecast Statement Summary will contain the key changes from the announcement, summarised in a clear, easy-to-read format for your firm’s clients. We offer a range of digital products that can be personalised for your firm or repurposed for the needs of your clientele.
Using your Spring Forecast Statement Summary
The Summary can be shared with your clients, providing them with a comprehensive report of the day’s announcements. You can then use this as a launchpad to engage and inform your clients on what the changes mean for them, their businesses and their families.
Share your thoughts
Whilst clients might have seen the headlines in the news media, it is advisable that you share your professional opinions on the measures announced. You have the expertise to cherry pick the issues that could potentially affect them and their finances.
Select the measures that will be key for your clients, and explain why they are important, who they impact and when the changes will happen.
Putting an immediate response out there via a live reaction on LinkedIn or a blog post could be one way to analyse the changes. Giving your opinion makes your content more engaging than merely listing out the changes.
Provide detail
Outline what the changes could mean for your clients and their business and personal finances. Explain the announcements in practical terms, giving real-life examples. Advise as to what action should be taken and when.
Most importantly, don’t forget to signpost the availability of your services if further help and advice is required.
KISS
Bear in mind the golden rule: Keep It Simple, Stupid. Often, there’s a temptation to overcomplicate and overexplain things. While accountants enjoy the minutiae of tax regulation, the chances are clients don’t.
In your content, refrain from delving into the intricacies of the tax system and highlight to your clients what affects them and when it takes effect. Using plain and simple English, in addition to avoiding complicated jargon, will help to engage clients and promote your services.
Take the time to plan ahead
Most of the Chancellor’s announcements will take time to come into force. Creating a content calendar for the next 12 months can help to ensure an even spread of information and insightful copy. This can be used to send timely reminders and topical information to your clients so they don’t miss any of the changes that impact on them.
This Spring
Whatever happens in the Spring Forecast Statement, Mercia’s tax experts will be watching and will provide detailed analysis of the government’s fiscal announcements. Keep your clients up to date with our range of digital products.