Regular Communication

Marketing you don’t need to think about. Stay in touch with your clients on a regular basis.
Pick and choose from three different communication packages. Each designed to showcase your expertise to your clients. Use them for regular marketing communication.

 

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On this page:

Benefits of Regular Communication

Keeping in touch with your clients is important. Yet finding the time to create content to communicate with them can be difficult. Especially whilst running an accountancy firm.

 

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Expertise
Showcase your technical knowledge in client friendly language
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Reputation
Enhance your reputation as a trusted source of information
campaign
Brand Awareness
Be in the forefront of your clients’ minds with regular marketing content

Supercharge your marketing communication

Discover how our regular client communication products can easily tie into your existing marketing activities with these tips and tricks. Enhance your marketing, and raise your brand awareness without the effort or time investment in writing content.

 

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Content Marketing for Accountants: How to get started

10 Min Read chevron_right

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eNews

Every month we will email you eight or more concise, topical articles as Word and HTML versions.

You can use the articles in a variety of ways:

  • To create a letter to post in the traditional way - to cater for your clients not yet online
  • Emailing the news directly to individuals (either one per week or at your discretion throughout the month)
  • Publishing the articles on your website to create your own blog and encourage clients to visit your website.
Key Information
Delivery
Monthly
Content
8 or more topical articles
Formats
Word doc or HTML file
Subscription Cost
£250 per annum*
*membership discounts may apply. Prices subject to vat.
Subscribe

Example of printed newsletter

Newsletters

Offering you an opportunity to communicate with your clients, our newsletters provide up to date information on the latest tax and business news. Promote your firm’s services and build your reputation as knowledge experts.

You can use the articles in a variety of ways:

  • To create a letter to post in the traditional way - to cater for your clients not yet online
  • Emailing the news directly to individuals
  • Publishing the articles on your website to create your own blog and encourage clients to visit your website.
Key Information
Delivery
February, May, July and October
Content
Latest tax & business news
Formats
PDF, HTML, Printed, Flipbook, Content Only
Cost per edition
from £195*
*membership discounts may apply. Price vary on format. Prices subject to vat.
Order

Example of Client Briefings

Client Briefings

Topical in-depth content available for you to utilise as a valuable marketing tool to be used within your marketing activity throughout the year. Articles are produced each quarter in printed and digital formats.

You can use the articles in a variety of ways:

  • To create a letter to post in the traditional way - to cater for your clients not yet online
  • Emailing the news directly to individuals
  • Publishing the articles on your website to create your own blog and encourage clients to visit your website.
Key Information
Delivery
February, May, July and October
Content
In depth topical articles
Formats
PDF, HTML, Printed
Cost per edition
from £125*
*membership discounts may apply. Price vary on format. Prices subject to vat.
Order

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Mercia provides many effective ways to communicate with your clients through print and digital products. Take a look at some of our specialist client communication products.

Factsheets

An essential marketing tool for any accountant in practice to promote your services and expertise.

With an extensive range of titles and topics to choose from. Set yourself apart from your competitors.

Your Guide To...

A series of A5 topical guides. Introduce your clients to specific services with valuable, relevant information on key tax and financial planning issues.

Choose between sixteen different topics.

Taxes Made Easy

Informative guides to explain the taxes your clients are likely to encounter in their business and personal lives.

Written in an easy to understand way.

Client Letters

Choose between hundreds of detailed client letters, regularly updated and focusing on key topics which your clients care about.