Why is now a good time to review your website and branding?

  • By Mercia Group
  • 18 March 2021 12:54

The recent global pandemic of COVID-19 has meant businesses around the world have had to quickly adapt and change how they operate. Whether it is simply having to work remotely as a team and with your clients, or changing your digital solutions to ensure you can meet your client requirements. Making sure your business is the best it can be not just now, but for the future, is vital.

Now could be the best time for you to look at your firm branding and website presence, the time for you to address what could really make the difference in making sure you can thrive.

You may have more time than usual to start looking at the important areas of your marketing, which you wouldn’t usually be able to do. This does not have to be an expensive or exhaustive process, but it is a necessary one that you can tackle now.

Your branding is what people will first see, whether that is on your stationery, the logo at your office, or when they land on your website. This is why it’s vital that your branding reflects who you are, for example – if you are a modern and progressive firm your logo and colours should reflect that, likewise if you adopt a more traditional approach.

Your website is perhaps the most important part of your business, particularly with the current climate. You should ask yourself some key questions:

Is it fit for purpose?
A key basic – is your website mobile responsive, so does it work across all desktop, mobile and tablet devices. This is a must for your website and more importantly, a must for the experience your current and prospective visitors need. Our video explains what a mobile responsive website is and why it is important:

You should also look at whether your website caters for the current situation, this includes considering any online portals, or correct contact preferences e.g. do your contact forms go to the right people.

Is it up to date?
Make sure the latest information is on your site, there is nothing worse than seeing a latest news story or blog from months or even years ago. Ideally you should have some updates on COVID-19, what it means for your clients and how your firm is helping them.

What is your website saying?
Make sure your website reflects who you are and what you offer, this is also where branding is key, as it may be the deciding factor on whether someone stays to look at your website, or to go elsewhere.

You may not need to overhaul your branding or website, it may be the case that you need to fine tune in order to achieve the best possible results moving forward, but now could be the best time to review it all.

More than at any point, the digital world has never been so important in business and daily lives. First impressions count, current and prospective clients want to know you are the right firm and people to work with, and that you can work in an ever-changing landscape.

Take a few moments to review what you have, how your firm/brand looks and whether your online offering is fit for purpose. If you are unsure how to tackle it, then there are people who can help advise or do the work for you.

We can help you!

We have a dedicated team who specialise in creating websites and branding specifically for accountants. We can also advise on how to maximise your websites potential and provide a "content only" service to ensure your website is always up to date with the latest news and information. To find out more about how we can help with your online presence, click here. We also offer help with branding, logo design and creation of marketing material. Visit our Design Service page to find out how we can improve your brand identity.

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