QR Code (abbreviated from Quick Response Code) is the trademark for a two-dimensional code first designed for the automotive industry. More recently, the system has become popular outside the industry due to its fast readability and large storage capacity compared to standard barcodes. The code consists of black modules (square dots) arranged in a square pattern on a white background. It was invented by Toyota subsidiary Denso Wave in 1994 to track vehicles during the manufacturing process.
The widespread use of them is down to the relatively simple ability to create them along with the mobile revolution that enabled most smartphone users to be able to scan them. So when you scan or read a QR code you can link to other digital content this includes connecting to a web browser, being able to download a business card and sharing content on social media to name a few applications. There is also the ability to track the users if you have used link shortening services such as goo.gl which gives the ability to see the data in Google Analytics.
The best way of using a QR code is by creating a test campaign and in our example we use a test campaign where we have a QR code at the end if the article which will give you a 7 step process guide for successfully using QR codes to help you understand how you can also use it.
Step 1 - Decide what you want to do
Step 2 - Identify the tool that you will use for generating your QR code
Step 3 - Generate the QR code and test it
Step 4 - Promote your QR code
Step 6 - Analyse the results
Step 7 - Test and test again and learn every time
Please use your smartphone to scan the QR code below to get a PDF of our guide.
If you are interested in creating a QR code campaign or a bespoke QR code with your logo in, please get in touch with us.