Introducing The New Mercia Brand

  • By Dave Goodyear
  • 3 October 2016 00:00

We have launched our fresh new look and we are excited to share it with you!

Although we have a new look, you can still expect the same great service from our team, who are always happy to discuss your requirements, no matter how big or small.

Updating our image prompted us to reflect on our journey supporting the accountant in practice.

Mercia has evolved a lot since we were founded over 30 years ago. We started out as a training company offering face-to-face accountancy, audit and tax training in the Midlands. Over the years we have broadened our geographical reach and added to our range of products and services. By responding to the needs of the profession, listening to clients and embracing the digital era (particularly our online training), we are now a leading provider of audit methodology, have an unrivalled range of specialist assignment and compliance manuals and a suite of marketing tools to help practices promote their own products and services.

With such an excellent reputation in the marketplace why did we feel we should update our image? Like many brands, including household names such as KPMG, Virgin Media and Instagram, we decided to update our branding and overall look because we felt it is important to keep the Mercia brand progressing, while remaining relevant to our audience.

You may well be familiar with the Mercia white 'tick' in the blue box, something that was seen on all of our material for many years, but this was created some time ago. The process of looking at a new logo and company branding really allowed us to help analyse who we are and how we see our business, and importantly, how we want be seen by our clients. Our design team created numerous concepts to review, allowing us to get a team perspective on what truly represents Mercia.

Our new branding strongly reflects the key core areas of our business; Train, Promote and Support, using the three colours within the circles of the logo. We have also updated our font, making it more modern and compatible with digital material.

It is important for us to think of the impact the new logo and branding has on a business, it has meant that everything we produce, from internal emails and notepads, to external literature and signage has to be changed. However, we think this is certainly worth it, as it has ensured we have more guidance and focus over every bit of work that we produce.

Our head of design, Matt Green, worked with his talented team to redesign not only our new logo, but also all brochures, leaflets, training notes and more.

We hope you like our new look and as we start a new chapter, I'd like to take this opportunity to thank you for your continued support and welcome your feedback.

Our in-house design team can help you achieve the ideal look for your practice. For more information visit our Design Service page.

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